M.A.G.I.C. is a huge bi-annual fashion event where big and small designers meet big and small buyers from around the world. The convention happened this last week for three days in Las Vegas deciding your fashion future this fall, winter and spring. It took over the Las Vegas convention center AND the Mandalay Bay convention rooms.
We dragged our tired bodies through over a 1000 designers and their fabulous collections to find what we think is the latest and greatest. We saw beautiful new lines from all our favorite designers as well as meeting lots of new ones.
Not to lose sight of our passion for indie spirit we spent a day over at PoolTradeshow where many hip cool people were showing their creations. We met with vintage designers, fair trade designers, handmade, re-crafted, recycled you name it they were there. The selection was intense and all with amazing stories, ideas and of course FASHION! After three days of much soul searching and walking for miles around the huge convention floors we picked out the lines we will be adding to our store. Over the next few weeks as we digest all this information we will be posting more about our amazing finds so stay tuned!
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I have been increasingly frustrated with my closet the past few years and it finally dawned on me why nothing is fitting like it used to. I’m closer to 30 now than 20 and that is actually a big difference. Not a difference many people in Los Angeles would admit to but it’s true.
At this age my butt is just bigger thanks to days of sitting in an office rather than running around campus. My tummy sticks out more – probably due to all those drinks and late night food binges catching up to a slowing metabolism… oh yes and totally skipping my pilates classes because I’m getting busier and lazier in equal parts as time passes does not help.
Bottom line is I don’t have the time or energy for clothes that make me feel sad or self conscious.
Luckily I’m not the only one that feels this way. I met a great designer who told me her entire line was inspired to make women like myself and herself stay fun, sexy and trendy without the skin tight show every bump and panty line stuff. I said great sign me up!! Finally fashion that allows me to be a real human being.
The new line is called Many Belles Down and all her silouettes are carefully crafted to be form fitting without being form fitting. With some clever tailoring all the dresses from this designer will hide the tummy-butt situation while making you feel fun, sexy and most importantly comfortable. Finally a designer who remembers to pay attention to the cut!
It’s fourth of July weekend and we are having a sale! All items are now 25% off store wide at both store location (except clearance items of course.) But shhhh we are also having a SECRET SALE that only you know about. Just come in to either store (Santana Row in San Jose beside Paper Source, and the Americana at Brand in Glendale beside Cafe Primo) between today through July 5, 2010 and get an additional 10% off your entire purchase (including clearance items) when you utter the code phrase “Uncle Sam Wants Me” at the register. Remember it’s a secret sale so if you don’t say the code phrase word for word we don’t know what you’re talking about! *wink wink*
We’ve expanded northward! Now you can shop our fun, hip styles at Santana Row in San Jose, California. If you live in the bay area stop by and check us out. We are located on the main avenue inside the center between Paper Source and LB Steakhouse. If you are entering from Stevens Creek Blvd we are the 2nd shop on the left. We look forward to seeing you soon. Happy Shopping!
Fan Clothing – Santana Row
334 Santana Row #1005
San Jose, CA 95128
Remember the small floral prints that every single shapeless dress of the 90s seem to be made of? We used to wear them at all lengths with messy tossed hair and wire rimmed sun glasses… Maybe even a straw hat with the front turned up and pinned with a large faux sunflower like we were Phoebe from early Friends? Well thankfully the whole look isn’t back (yet) but those floral prints are. These little flowers are available in all kinds of fun light dresses that range from girly femme to cool retro hipster!
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Our LA store at the Americana at Brand has moved!
We are now located at 767 Americana Way, between The Coffee Bean and Cafe Primo.
Come by and check out our new spot.
Fan Clothing – Americana at Brand
767 Americana Way,
Glendale, CA91210
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Whether you love them or hate them we are having a party and a sale to celebrate the yet again return of Sex and The City. The theme is 80s Dance Party and we are having just that at The Americana at Brand tomorrow night with live performances on the green, cocktail specials and lots of store discounts! Come take advantage of our one night only store wide 25% off! The party rages on 6pm-10pm tomorrow evening with big hair and neon tights. For more info go to: http://www.americanaatbrand.com/glendale/promos/promo_page.php?id_promo=21§ion=events
It’s that time of year again when spring cleaning means loaded clearance racks and lots of great deals! We are bringing our spring clearance dresses and tops to Shecky’s Girl’s Night Out. You will find deals offered no where else. Join us for a night of free drinks and feel good shopping! For more event info: http://girlsnightout.sheckys.com/la/spring2010/
It’s official we have time traveled. Leaving the 80s behind we are now re-living the early 90s because we’ve either built a time machine or everybody just really really missed the 90s. Not only are all the attire of 90s grunge through 90s pop glamor once again available in fashionable stores but so are all the essential accessories. From the geeky round sunglasses, to those clunky shoes! WOW even 90210 is back on TV and Kelly is still an annoying blonde. Well in case you’ve tossed your teenage wardrobe as I have, you can buy it all back this season and take a walk down memory lane while being hip and trendy. Let’s show the young newcomers how this stuff should really be worn!
First I thought there was no way that 80s fashion could ever be embraced as trendy ever again. Oh but it did and I admit that I happily part took feeling trendy and beautiful the whole way through. They lured us in with the simplicity of leggings thinking oh it’s just leggings we all loved the comfort of leggings paired with a loose tunic right? Then unknowingly somehow we woke up to big plastic jewelry, the shine of sequins, the lure of lace and yes our mom’s extreme shoulder pads. That had to be the end of it right? Nope that was only the begining. We are continuing onward into the bright 90s of our childhood. In Fresh Prince, 90210 and Saved By the Bell style we brought back the unthinkable – NEON.
When I first saw it, I was flabbergasted. I remember being so proud of my neon yellow leggings that matched perfectly (in my 9 year old mind) with my bright purple Beauty and the Beast oversize t-shirt, which I wore with a big neon yellow scrunchie. Oh those were the days. The days I thought we would bury and forget. But no NEON, especially pink and yellow are back in a big mainstream way this season and contrary to my original reaction I really like it. I may regret this in year’s to come but I support the slew of neon dresses, summer shoes, accessories etc… that are hitting stores. We’ve even taken on a few in our store and they’re doing really well with the fashionistas of LA! Come embrace the Neons here!
